We’re supporting a massive social media movement which has been launched across the country by a local hospital doctor.
The ‘Hello my name is…’ campaign, spearheaded by Dr Kate Granger, a young hospital consultant in elderly care from Pinderfields Hospital, aims to improve the patient experience not only here in the UK, but across the world. Kate, who suffers from terminal cancer, set up this campaign after she became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital receiving treatment.
The campaign uses social media and Dr Kate Granger’s personal Blog to encourage healthcare staff to pledge to introduce themselves to every single patient they meet. It is all about inspiring staff to be creative and use the idea to bring about a positive culture change within all care settings.
Her campaign on social media platform Twitter is inspiring nurses, doctors, therapists, receptionists, porters, domestics and staff in all roles.
This campaign is simple – reminding staff to go back to basics and introduce themselves to patients properly. Kate talks about this as “the first rung on the ladder to providing compassionate care” and sees it as the start of making a vital human connection, beginning a therapeutic relationship and building trust between patients and healthcare staff.
We’re really pleased to be supporting this campaign. We want to promote compassionate care, through this campaign among both CCG staff and our member practices.
You can support Dr Granger’s campaign on Twitter by sending her a message at @GrangerKate, including your name and the phrase #hellomynameis.
To find about more about the campaign, visit http://www.hellomynameis.org.uk/home