Be Clear on Cancer campaign launches to urge women over 70 to be breast aware

On Thursday 22nd February, Public Health England is relaunching the national breast cancer campaign, which is being supported locally by NHS Greater Huddersfield Clinical Commissioning Group (CCG) and NHS North Kirklees CCG.

The campaign is targeted at older women as one in three women who get breast cancer are over 70. Running for around six weeks, the returning Be Clear on Cancer Breast cancer in women over 70 campaign will remind women that they are more likely to get breast cancer as they get older.

The campaign also raises awareness of breast cancer symptoms, including:

  • A lump or thickening in the breast or armpit
  • Changes to the skin of the breast
  • Changes in the shape, size or feel of the breast
  • Nipple changes
  • Nipple discharge
  • Pain in the breast
  • Any other unusual or persistent changes to the breasts

Dr David Kelly, a local GP and Chair of NHS North Kirklees CCG said: “It is important to get to know how your breasts look and feel normally, so that you’ll find it easier to spot something unusual. If you notice an unusual change, tell your doctor.  A trip to your doctor’s surgery could save your life. If a friend or relative says they have any of the symptoms, insist they see their doctor.”

Dr Steve Ollerton, a local GP and Clinical Leader of NHS Greater Huddersfield CCG added: “If you notice any changes in your breasts, it is important that you contact your doctor straight away. You’re not wasting anyone’s time and it’s much better to be sure, if only to put your mind at rest. Finding breast cancer early makes it more treatable.”

Councillor Cathy Scott, Cabinet Member – Adults and Public Health, Kirklees Council: added:  “The earlier breast cancer is caught, the higher the chances of survival.  My advice is to be vigilant, know the symptoms, check regularly and visit your doctor if you are concerned – it could save your life.

Don’t just look out for yourself; you can also play a key role in encouraging those close to you to do the same.”

For further information about the signs and symptoms of breast cancer, please visit


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