‘Be Clear on Cancer’ Campaign

Public Health England today launches a ‘Be Clear on Cancer’ campaign aimed at women aged 70 and over to drive awareness of the risk of breast cancer amongst this age group and to increase their knowledge of lesser-known breast cancer symptoms.

Approximately 30% of all women diagnosed with breast cancer report a symptom other than a lump.However, research shows that when asked to name symptoms of breast cancer, only half of women over 70 (48%) could name a symptom aside from a lump and are more likely to worry about wasting their doctor’s time and so delay making an appointment.

Around 1300 women aged 70 and over across Yorkshire and the Humber are diagnosed with breast cancer each year. This campaign aims to increase awareness of breast cancer in this older group of women and encourage them to make an appointment with their GP to discuss their concerns or alternatively, self-refer into screening.

The nationwide ‘Be Clear on Cancer ‘breast cancer in women over 70’ campaign will run from 13 July for eight weeks. For more information on the signs and symptoms of breast cancer please visit www.nhs.uk/breastcancer70.

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